From Polica opening for Lionel Richie at Austin City Limits to the
Gimme Noise/First Avenue showcase that packed the Swan Dive to a
half-dozen MN-centric showcases in between, Minnesota musicians and
fans represented well at SXSW 2012. While it would've been physically
impossible to catch them all, Gimme Noise photographer Erik Hess
bounced around Austin all week to capture and share photos of as many
as he could. PHOTOS BY ERIK HESS on March 14-18 2012.