comScore launches food video series

David Chang (l) and Momofuku co-author Peter Meehan.

David Chang (l) and Momofuku co-author Peter Meehan.

Vice's online TV network has launched a food component called "Munchies," slated to profile chefs, food critics and other foodie personalities via short videos.

The first 12-minute installment features decorated culinary darling Chef David Chang tooling around town with NYT writer Peter Meehan and hobnobbing with Spanish Chef José Andrés. Chang owns a mini-empire of Korean-inspired restaurants in the Big Apple, which originated with Momofuku Noodle Bar and now includes several offshoots. Their success led to a Momofuku cookbook, co-authored with Meehan, which released last month.

Chang's honesty and candor in the video are refreshing and watching it. You sort of feel like you're part of the crowd. The Food Section describes it best: "Tune in for lots of self-deprecation, swearing, drinking, and pork buns."

Video after the jump.