Truce Juice Bar now open in Uptown
Fresh, cold-pressed craft juices now served in Uptown
If you've been in a deli or high-end grocery store on the east or west coast recently, you might have noticed more raw blended fruit and vegetable juices nestled in with all the coconut water and chia seed teas. Bottled cold-pressed juices - like the ones from the popular BluePrint Cleanse line - are cropping up everywhere, slowly replacing the Odwalla smoothies and Naked juices that introduced the healthy juice movement to the masses years ago, only to be usurped by less sugary, more raw, and fresh-pressed products that are becoming the new standard.
So what is the difference between getting a pressed juice and just throwing a bunch of produce into your Jack Lalanne? Truce (I assume a portmanteau of true + juice, because other juices are liars) juice is made by way of a hydraulic press which co-owner Blaire Molitor tells the Southwest Journal allows the juices retain a higher level of nutritional content. The idea is that because the process uses zero heat - not even residual heat from a juicer's engine or say, rotary blades from a blender - the enzymes of the produce are not damaged which makes a more pure, raw, concentrated product.
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