Today only: Ice cream delivery service from Uber

Not screaming for it so much as wordlessly summoning it with our phones.

Not screaming for it so much as wordlessly summoning it with our phones.

Sometimes marketing gimmicks seem too easy, or pander so much they feel like cheating. Love it or hate it, Uber has you pegged with its most recent offer: Ice cream delivery in the middle of summer.

Today only, open your Uber app between the hours of 11 a.m. and 4 p.m. and you can summon a car toting five frosty treats — that's one each for you and four friends. Or it's one for you, plus one more for you, okay so three for you... You know what? It's your ice cream. Follow your bliss.

The treats are from Izzy's, which is why they aren't as cheap as the Choco Tacos of your childhood ice cream truck. But for $20 you can have on-demand ice cream, and for the sugar-starved, desk-bound among us, that sounds like a beautiful thing.

Here's what you need to know:

Open your Uber app during the allotted time. Set your location and request ICE CREAM. You'll be charged $20 and a car will arrive shortly thereafter with your frozen delights.

It's all being orchestrated by Capital One, so if you've got an eligible credit card you might be able to score some free ice cream treats

And 'cuz they know the score, Uber warns that "demand will be high and availability will be limited. WE ALL SCREAM FOR ICE CREAM, AFTER ALL."

True. But if you miss your chance, there's still a city's worth of ice cream scoopers you can choose from.