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The Blue Door Defends Blucy Trademark Against Blaine Restaurant

The Blue Door's proprietary burgers are not to be trifled with.

The Blue Door's proprietary burgers are not to be trifled with.

The secret to the Blue Door's stuffed burger, the "Blucy"? Quality beef, molten cheese, a good attorney, and a touch of irony.

Defending the trademark Blucy name, which is itself a twist on the, ahem, borrowed concept of the Ju(i)cy Lucy, the Blue Door Pub successfully took action against Bluzy's Roadside Beer in Blaine, Minnesota for trademark infringement.

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The case was settled out of court, according to the Minneapolis/St. Paul Business Journal, and Bluzy's Roadside Beer agreed to change its name and remove all Bluzy's branding. The restaurant is now simply dubbed "The Roadside."

Although the Blaine eatery does not serve stuffed burgers, its original name, Blucy's Roadside, and subsequent rechristening as Bluzy's Roadside Beer were both considered too similar to the Blue Door's trademarked burger name.

What do you think, Hot Dish readers? An overreaction on the part of Blue Door? Or a legitimate marking of territory?

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