In response to a lawsuit alleging fake beef at the border, Taco Bell has taken the unusual step of running a full-page ad in newspapers nationwide headlined, "Thank you for suing us."
The ad ran yesterday in USA Today, Wall Street Journal, and the New York Times, and appeared on page A5 of today's Star Tribune.
The ad attempts to debunk the notion that Taco Bell uses fake beef because of cheapness. "The only reason we add anything to our beef is to give the meat flavor and quality. Otherwise we'd end up with nothing more than the bland flavor of ground beef, and that doesn't make for great-tasting tacos."
Here's the breakdown of beef ingredients, according to the ad:
4% "Mexican spices" including salt, chili pepper, onion power, cocoa powder, sugar, etc.
5% Oats, carmalized sugar, yeast, citric acid, and other ingredients for flavor
What do you think? Does this ad campaign reassure you that Taco Bell beef is fit for consumption?