Surly Overrated release party is tomorrow
The real label for Overrated just in time for its real release
Courtesy Surly Brewing
In what turned out to be a Kaufman-esque (Andy, not Charlie, though we'd be interested to see that too) publicity stunt, several months ago Surly pranked the surprisingly stuffy beer community by leaking fake label art for its upcoming West Coast IPA called Overrated. After the pastel unicorn-sparkle aftermath died down, the brewery cleared up its intentions and published the real label, complete with the following self-aware explanation:
It's been said, 'It's easier to brew an extremely hoppy beer than an extremely balanced beer.' And you know us, we are always looking for the easy way out, so we jumped on the West Coast IPA bandwagon and brewed this dry and hoppy ale. 'Surly's a little bit of a one-trick pony, they just brew gimmick beers,' and maybe we are OVERRATED, but at the end of the day, it's just a beer. If you like it, great, so do we. If you only liked us when we were small, then leave this one on the shelf. Let one of the fanboys grab it.
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