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Schell's Brewery's 150th anniversary is on tap for next month

After 150 years, Schell's Brewery  continues to brew its beer from the same recipe that put the company in business in 1860. So it's no surprise that its signature beer - and its siblings - will be flowing at the company's 150th anniversary Schellabration (their pun, not ours) on September 17 and 18 in New Ulm.

Free beer samples and a free brewery tours make Saturday the must-attend day of the festival.

The brewery will be open from 11 a.m. to 5 p.m. Saturday, and brewery events include a ceremonial Civil War-era cannon shoot, live music and demonstrations from Schell's suppliers.

But we're excited about the German food, beer samples and brewery tours. Saturday's tours will go beyond regular brewery tours into areas that are normally off-limits, like the brew house and the bottling line, says Liz Prunty, the brewery's innovator and organizer of ideas (her actual title).


During Prohibition, Schell's "made a beer called Cera that was brewed with Juniper Berries," says Jace Marti, a graphic designer and informal Schell's historian, "and also a 'near-beer' called Vacuum Tonic that was supposed to have health benefits for the sick and convalescent, as well as for nursing mothers."
During Prohibition, Schell's "made a beer called Cera that was brewed with Juniper Berries," says Jace Marti, a graphic designer and informal Schell's historian, "and also a 'near-beer' called Vacuum Tonic that was supposed to have health benefits for the sick and convalescent, as well as for nursing mothers."
Schell's Brewery

After you've had your fill of brewery fun, trek on over to South Park, where you'll find music from local bands; a Schell's beer garden, featuring Schell's signature beers (but don't expect to see Grainbelt, the brewery's other beer line); and plenty of food, including Chicago-style hotdogs, wood-fired pizzas and of course, more German food.

Brewery activities are free, but you'll need to pay to get into the concert at South Park. Tickets are $20 for a two-day pass; $8 for adults, $4 for kids on Friday; and $16 for adults, $4 for kids on Saturday. Buy advance tickets here.

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August Schell Brewing Company

1860 Schell Road
New Ulm, MN 56073


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