PETA has decided to "rebrand" fish as "sea kittens" to garner more sympathy for the scaly beasts, but I'm afraid the campaign may backfire.
From the PETA website:
People don't seem to like fish. They're slithery and slimy, and they have eyes on either side of their pointy little heads--which is weird, to say the least. Plus, the small ones nibble at your feet when you're swimming, and the big ones--well, the big ones will bite your face off if Jaws is anything to go by.
Of course, if you look at it another way, what all this really means is that fish need to fire their PR guy--stat. Whoever was in charge of creating a positive image for fish needs to go right back to working on the Britney Spears account and leave our scaly little friends alone. You've done enough damage, buddy. We've got it from here. And we're going to start by retiring the old name for good. When your name can also be used as a verb that means driving a hook through your head, it's time for a serious image makeover. And who could possibly want to put a hook through a sea kitten?
PETA is directing its efforts towards the U.S. Fish and WIldlife Service:
Sea kittens are just as intelligent (not to mention adorable) as dogs and cats, and they feel pain just as all animals do.
Please take just a few moments to send an e-mail to H. Dale Hall, the director of the FWS, asking him to stop promoting the hunting of sea kittens (otherwise known as "fishing"). The promotion of sea kitten hunting is a glaring contradiction of FWS' mission to "conserve, protect and enhance fish, wildlife and plants and their habitats."
There are certainly many legitimate concerns PETA might have about recreational and commercial fishing practices, but I'm not sure if this cheesy cartoon campaign ("create your own sea kitten!") is the way to go about it. Even the stuffy Economist couldn't help but slam it.
With American children lagging in science already, I see no reason to add more misinformation to the mix--even if it is a joke. Also, does this mean cats are now "land fish"?