Recession start-ups might be on to something

Recession start-ups might be on to something

Check out this short video from The Economist, which uses IHOP as a lens through which to view the successes of recession start-ups in the last 100 years or so in the U.S. (Burger King is another one). The IHOP story is kinda sweet, actually, involving two bootstrapping brothers inspired by a pancake shop in Hawaii to start their own restaurant, relying on the generosity of family and friends to launch the popular chain, which now boasts over 1,400 restaurants and is currently the "largest full-service restaurant company in the world."

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