Parasole "passport" offers free cocktails at Uptown eateries

Parasole Passport to Uptown from Cities 97 Radio on Vimeo.

Parasole really has its promo-mojo going in this video--you might want to hit the mute button--but it is worth watching if you've ever wanted to catch a glimpse of Parasole CEO Phil Roberts or B.T. from Cities 97 (uh, B.T. are those pinup girls on your vest?). Also interesting: a look into the new-ish party room at Chino (bookable for "bride swaps" and "manhood rituals," natch), the mozzarella-making at Il Gatto (a preview of what's to come at Edina's forthcoming Mozza Mia), and a tour through the food, drink, and interior/exterior design of the brand new Uptown Cafeteria.

And what was that we mentioned about free cocktails?

Hot Dish talked with Roberts and marketing guru Kip Clayton recently about Parasole's new "Passport to Uptown" program at Chino Latino, Il Gatto, and Uptown Cafeteria and Sky Bar and a few other incentives they're offering. Parasole is hitting the whole social media thing harder, perhaps, than any other restaurant group in town. "Cafeteria had 10,000 Facebook friends before it even opened," Roberts says.

1. Passport Stamps = Free Cocktails Pick up a Parasole Passport (make a purchase at one of the Uptown restaurants and you'll receive one with your first stamp) and between July 1 - August 15, if you get your passport stamped at all three properties, you'll receive a free drink (up to $12) at the restaurant of your choice.

2. Double Dining Club Points Offered in Uptown From July 1 - August 15, purchases at Chino Latino, Il Gatto, Cafeteria and Sky Bar earn double Parasole Dining Club Points. (Enroll for free in the Dining Club at, or at any Parasole restaurant.)

3. Free Stuff via If you check in/become the mayor on you'll be rewarded. The best deal's at Uptown Cafeteria:

Overthrow the mayor, get a Support Group t-shirt and a free cocktail (up to $15)! Check in 5 times, and your dessert and after dinner drink on us (up to $15)!

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