NYT reports on chef cyberscrums


The Times recently reported on the way several New York chefs are using twitter and blogs to air their gripes against customers, bloggers, critics, suppliers, rival chefs, and even their bosses.

In one case, Joe Dobias, chef-owner of JoeDoe, Tweeted that a fish delivery had not arrived, prompting his supplier to drop him. ("Maybe he should get to work instead of spending his time Twittering," the supplier said, pointing out that the delivery had arrived early but that Mr. Dobias hadn't been there to receive it.) In another example, one bold/unhappy chef posted a series of negative Tweets about his work hoping to deliberately provoke his boss into firing him.

The Times points out that it takes a certain personality type to publicly air one's grievances online:

Those who do it tend to be extroverted in person and online, like the Lefebvres, (Ms. Lefebvre, a lawyer, appeared topless in Playboy magazine in 2007 when she was a contestant on the reality-TV show The Apprentice).

We've seen a little of this sort of thing here and there, but in general that sort of confrontational approach seems more New York than Minnesota.