National Negroni Week at Red Cow: You Drink, Kids Eat

You drink, kids eat

You drink, kids eat

The classic Negroni is enjoying its 15 minutes of fame just now. Equal parts Campari, sweet vermouth, and gin, it's an elegant workhorse of a drink that hasn't any time for monkey business. This is your uncle Jack's drink -- the guy with the monogrammed shirts, pewter cuff links, and wingtip shoes.

You know what else is classy? Helping kids. From June 1 to 7, channel Jack and all his class with a Negroni and a donation, by drinking at Red Cow.

See also: Red Cow: The Tour

That week at Red Cow, order a Negroni and a buck from every drink goes to Share Our Strength's No Kid Hungry campaign, a national program that connects kids in need with healthy food and teaches their families how to cook nutritious, affordable meals.

Summer is the hungriest time of year for many school kids, because they rely on school meals to get enough to eat.

Over 1,300 establishments across America are donating similarly for the national week of cocktails for a cause.

Red Cow's drink is incorporating local gin and a little carbonation to infuse the cocktail with a bit of summery effervescence.

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