Nadia Cakes to open second Minnesota location in Woodbury
A fifteen-minute scroll through Nadia Cakes' photo gallery is a dangerous endeavor if you aren't in the position to make an emergency trip to the Maple Grove location. And even if you are, you'll be forced to endure lines that snake around the street corner as your mouth waters in anticipation. Well, eastern suburbanites, you're in luck. Nadia Cakes recently announced that they'll be opening a second location in Woodbury just before Valentine's Day.
Nadia Cakes' Woodbury shop won't stop at cupcakes -- they'll also be offering Sebastian Joe's ice cream, shakes, malts, sundaes, specialty cakes, and a new line of pastries. See also: Amanda Rettke of I Am Baker on "Surprise-Inside Cakes" [VIDEO]
Founder Abby Jimenez has recruited Erin Campbell, the general manager at Nadia Cakes' Palmdale, California location, to serve as head pastry chef and general manager of the new shop. Prior to working at Nadia Cakes, Campbell served as head chocolatier at Chocolate Graphics in Newport Beach, California, and head baker at the Cupcake Store, the company responsible for supplying cupcakes for Disneyland. Campbell will be in charge of creating the new line of pastries for the Woodbury location, which will include tarts, pies, and eclairs among other items, Jimenez says.
The 2,700-square foot Woodbury location is already under construction and is anticipated to open by late January or early February of 2015.
Jimenez, who began taking cake orders from home while raising her three young children, founded Nadia Cakes in 2007. After quitting her job and spending two years baking from home, she took the leap and opened her first store in Palmdale, California in 2009. It was wildly successful. In 2012, Jimenez and her family moved to Minnesota and opened the second Nadia Cakes location in Maple Grove.
Nadia Cakes soon attracted national attention. The store was featured on two seasons of TLC's Fabulous Cakes, which led to an invitation to participate on the Food Network's Cupcake Wars with head pastry chef Randi Valenzuela. The $10,000 prize was theirs, making Jimenez the first pastry chef from Minnesota to win the competition. Naturally, the national attention earned Nadia Cakes an even bigger fan base.
"We have had people tell us that they have driven three to four hours to get here," Jimenez says. "I find that Minnesota is so concentrated around the Minneapolis and St. Paul area that anything outside of that is small town, so if you want to visit a cupcake shop, you really have to get in your car and drive."
We're left with one pressing question: Why hasn't Nadia Cakes opened a store in Minneapolis or St. Paul?
"We actually stay away from those areas because our customer is really like the soccer mom, she's the young lady who's getting married, the first baby, the birthday cake," Jimenez says. "That's really been the secret to our success. Not only are we in an area that doesn't have a lot of competition, we get to be right in the heart of where our customers actually shop."
The cupcake mavens specialize in a total of 175 rotating cupcake flavors, including the cheesecake cupcake made with Madagascar bourbon vanilla bean, house-made pie crust, whipped cream, and triple-berry compote that wooed judges on Cupcake Wars.
Send your story tips to Hot Dish.
Get the Food & Drink Newsletter
Our weekly guide to Minneapolis & St. Paul dining includes food news and reviews, as well as dining events and interviews with chefs and restaurant owners.