Magnum ice cream enters U.S. with a little help from Chanel

Eccentric Uncle Karl couldn't just slap together any old 30-second commercial. Instead, he directed three short films using fashion maven Rachel Bilson as his muse. And Lagerfeld wouldn't let his work premiere just anywhere. The ice cream ads will premiere at this year's Tribeca Film Festival. So, just what does an ice cream short look like? Here's a taste.

Who can choose just one?
Who can choose just one?

That commercial didn't really make us want to go out and buy a Magnum, but perhaps the next two installments will. If you want to see the bars, check out this Walmart Magnum getting-to-know-you page and vote for your favorite flavor. If you can't wait to get your hands on one, print this Target $1 off coupon.

Were you enticed (or even impressed) by the commercial, or could Magnum have used its ad money in a better way?

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