Levi Johnston, Wee Man, Dara Torres in new pistachio ads

Levi Johnston, Wee Man, Dara Torres in new pistachio ads

Wonderful Pistachios has rolled out a $15 million "Get Crackin'" ad campaign featuring B- and C-list (and that's probably being generous) celebrities including, perhaps most notably, Levi Johnston, aka Bristol Palin's baby daddy.

The eight, 15-second slots are pretty tongue-in-cheek for the most part, playing on the personal or professional foibles of the featured persona. Johnston's has him approaching paparazzi alongside his real-life bodyguard, crunching into a nut with a voiceover saying, "Now Levi Johnston does it with protection." Christopher Knight aka Peter Brady and wife Adrienne Curry's spot features the couple lounging on a couch, clothes strewn on the floor and the voiceover: "Newlyweds do it five times a day." (Weren't they newlyweds, like, five years ago?)

Ads after the jump.

Don't miss the comments in response to Johnston's ad. At least 90 percent of them are in the vein of this, from "Ron": "Now I will look for this brand of Pistachio in my local store, so that I can purposefully buy another brand. Thanks for making my decision making that much easier."

Also, since when did pistachios merit $15 million? Perhaps the industry is still reeling from the blow it was dealt not long ago via a salmonella scare and recall (though Wonderful's products were not among those recalled).

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