In an apparent effort to keep the millennial shopper engaged, Whole Foods, Kowalski’s, and Mississippi Market have all started grocery delivery.
Whole Foods has partnered with Instacart, the service that lets you shop online from major retailers, including Costco and other stores specific to your zip code.
Instacart promises delivery between one and two hours of placing your order. They also promise that prices are the same as those you’ll find in the store. Delivery is free for your first order. After that, the pricing starts at $3.99 for two-hour delivery and $5.99 for one-hour delivery when you spend $35 or more.
Mississippi Market and Kowalski’s have partnered with Go Go Grocery, a similar service, but one that's significantly more expensive at $14.95 for same-day delivery and $9.95 for scheduled deliveries. Both require a $40 minimum order.
Whole Foods is offering “thousands” of products online, including pantry and fresh items.
All of the services will also deliver pet products, health and beauty items, cleaning supplies, and toiletries.
But Kowalski’s does have one major perk going for it: They’ll deliver booze, so long as the recipient is over 21 and the delivery takes place by 10 p.m. There really is no way around that draconian liquor store closing hour, even in cyberspace.
Misssissippi Market: deliver.msmarket.coop