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Leinie's takes over the skyway

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Leinie's is beefing up its marketing according to the Minneapolis/St. Paul Business Journal, and that means broadcasting itself up and down the Minneapolis skyway.

"Leinenkugel's has plastered the above-ground system of walkways with advertisements -- not just the typical, back-lit signage, but also wall clings, elevator wraps, floor decals and a 12-foot Adirondack chair -- and plans to keep the ads up until July 15."

Could be worse, right? It could be ads for baby wipes, or vasectomy reversal services.

Plus, aw, the skyway ...