Leinie's is beefing up its marketing according to the Minneapolis/St. Paul Business Journal, and that means broadcasting itself up and down the Minneapolis skyway.
"Leinenkugel's has plastered the above-ground system of walkways with advertisements -- not just the typical, back-lit signage, but also wall clings, elevator wraps, floor decals and a 12-foot Adirondack chair -- and plans to keep the ads up until July 15."
Could be worse, right? It could be ads for baby wipes, or vasectomy reversal services.
Plus, aw, the skyway ...