KFC's Double Down is here to stay
Is this good news? KFC's excessively ridiculous Double Down "sandwich" --a mess of melted cheese and bacon wedged between two chunks of fried chicken--was originally a publicity stunt meant to be discontinued this Sunday. But KFC has given the bypass-inducer a reprieve and decided to make it a staple on the menu through the summer (and maybe permanently). Why?
Because we're Americans, we're obese, and we've eaten 10 million of the thunderously fattening things (540 calories, 32 grams of fat and 1,380 milligrams of sodium) since they came out April 12. According to KFC's marketing chief Javier Benito, the company is simply responding to the Double Down's explosive popularity.
"This is truly an example of popular demand. Our plans were to feature the product only through May 23, but millions of Double Down fans have spoken, and we won't disappoint them."
Where do we go from here? If a "sandwich" like the Double Down is now mainstream, what's next? Luckily, people much more forward-thinking than me are already on the case. Witness this Double Down sandwiched between a Krispy Kreme doughnut, a Big Mac with a Double Down in the middle (appropriately dubbed the McKFC Double Down or Double Over), and this Quad Down that boasts so much fried chicken, bacon and cheese that you ought to have your cardiologist on speed dial.
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