Is toast any competition for Cheerios and Lucky Charms? Maybe if the toast is made teeny-tiny and sprinkled with little sugary, fruity things.
General Mills is introducing its first new cereal in 15 years. Tiny toast is "tiny pieces of crunchy toast covered with even tinier pieces of delicious fruit."
As research shows cereal sales falling — in part thanks to its unhealthy reputation — GM seems to be marketing this one as a healthier alternative. They're touting no high fructose corn syrup, no artificial flavors or colors from artificial sources, plus real fruit and whole grain as a first ingredient.
Then again, General Mill's Reese’s Puffs are also available with no artificial flavors or colors, and if you think that's healthy, you're probably as high as your elbow-deep reach into that box of cereal suggests.