General Mills, Betty Crocker, Pillsbury make food-flavored lip balm

Betty Crocker Strawberry Frosting lip balm.

Betty Crocker Strawberry Frosting lip balm.

What, exactly, was the idea behind the new mega food manufacturer-branded lip balms? Smear a little Boo Barry or Pop Secret-scented wax on your smackers for all the satisfaction without the calories?

Who knows? What we do know is that General Mills, Betty Crocker, and Pillsbury have launched a line of cereal-, baked good-, and snack food-flavored balms for $2 to $3 a pop, roughly the same price as their namesake products.

If you'd like to track 'em down, you can click here. Or you can take the word of the testers at Serious Eats, who tried 12 varieties and found them sadly uninspiring.