Duluth's Locally Laid on the short-list for Superbowl Ad [VIDEO]
The farm's chickens, trying out their pasture home.
Courtesy of Locally Laid
Locally Laid, a farm specializing in pasture-raised, free-range eggs from Wrenshall, MN is within pecking distance of winning the chance to advertise on one of the most expensive TV spots: the Superbowl. See also: Top 5 local stout beers
Co-owners Jason and Lucy Amundsen formed the company after noticing a lack of local, ethically raised eggs at their grocery store. With a strong focus on sustainability and a deep and abiding love for their feathered flock, the Amundsens have carved out a cult following in the Duluth area.
Back in August, the company entered a competition sponsored by software company Intuit, called "Small Business Big Game." The contest aims to highlight innovative small businesses with big personalities, and give them the promotional chance of a lifetime -- a TV ad during this year's Super Bowl.
According to Jason, Locally Laid really started pushing for the win during the second round, when contestants were required to post a video and garner social media support. "We would throw 'small business, big game' into google analytics, and it was consistently showing us as ranked number two, nationally," says Amundsen, "So we felt pretty good that we were onto something. "
For round three of the competition, Intuit's employees took an internal vote and determined the final four: Locally Laid; a toy company from Oakland; a Durham, NC-based dog-food business; and a dairy-compost company from Idaho called Dairy Poop.
While the prize is still the ultimate goal, the publicity raised from the contest has also been beneficial for Locally Laid. "Ever since we've gotten to the final four, we've had three different companies approach us and want to work with us nationally," explains Jason. "We're already growing and this is really propelling us forward."
But, it's not all dreams of glitz and glamor for the Amundsens; they still want to keep their focus on the mission of their farm, and their commitment to their values.
"I think the bigger issue is that the goal of this is to really spark a conversation about where our food comes from, and who produces it," says Jason.
As for the hens at the Wrenshall Farm, incidentally all named "LoLa"? Well, according to Jason they're pretty "clucking happy" about the news.
You can vote for Locally Laid every day until December 1 by clicking here.
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