Maybe this is why Warren Buffett is a billionaire. Dairy Queen, the Edina company Buffet bought in 1998, has announced it will be opening more than 30 of its soft-serve ice cream franchises in Saudi Arabia, a country where summer temperatures average 108 degrees and can soar to over 120. So what will Saudi DQs look like?
Apparently, a lot like Dairy Queens in Minnesota. The Saudi stores will serve the familiar menu of Blizzards, GrillBurgers, soft-serve cones, and frozen cakes, the company said. The first DQ is scheduled to open in the capital, Riyadh, in 2011, with 32 others to follow over the next few years.
Dairy Queen will be partnering with a Saudi company in the deal, and it already has franchises in several Mideast countries such as Bahrain and Qatar. The Minnesota chain operates more than 5,700 stores, including 680 in 17 countries outside the U.S. and Canada.