Local consumer research outfit Iconoculture brings word that there are apparently not one, not two, not three, but in fact four cookie diets currently taking the Kardashian et al. world by storm, each of which allows one or two regular meals in a day in addition to the cookies. Count'em:
- Dr. Siegal's Cookie Diet (the grandfather of them all, endorsed by Kim Kardashian, Jennifer Hudson, and Kelly Clarkson): Allows six cookies a day at a cost of $59 per week.
- Smart for Life Cookie Diet: You get six "squares" a day. Will set you back $55.80 per week (if you buy five weeks up front).
- Hollywood Cookie Diet: Gets you four cookies a day. Costs $14.27 a week if you buy seven weeks' worth.
- Soypal Cookie Diet: Seven cookies a day at a cost of $2.72 a week if you buy nine weeks.
The NYT wrote about about the fad last month, parts of which could have come straight out of The Onion. Here's a gem:
The gist of it is simple: Eat cookies and lose up to 10 pounds a month.
Or, in blunter terms: Consume a substance whose ingredients and nutritional value are somewhat vague and drop weight, because how can you not when you're only consuming 800 to 1,000 calories a day?
And another deadpan doozie, a quote from one of the program's shills:
"It's unfortunate that they're called cookies, because in some ways it denigrates them," said John Nemet, the manager at the Smart for Life store in Westbury, N.Y., one of about 35 stores in the United States.