Read our lips: free Chipotle.
But there's a catch. If, that is, you think of meat-free eating as a catch.
Chipotle recently rolled out new vegan item Sofritas in all of its U.S. and Canadian stores.
Sofritas is inspired by the Spanish word sofrito (a popular cooking base used for stews, rice, and beans in Spanish and Latin American culture) and is made of organic, non-GMO tofu braised with chipotle chiles, roasted poblano peppers, and a blend of aromatic spices.
And Chipotle really wants you to try it. So much so, that if you purchase any Sofritas item -- burrito, bowl, salad, or order of tacos -- on Monday, January 26, at any Chipotle restaurant in the U.S. or Canada you will receive a "bounce-back" for a free entree item upon a return visit between January 27 and February 28.
Will you take the Sofritas challenge? Will you go back for another or succumb to the siren song of carnitas? Seems the choice is yours.
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