Piers Morgan (who totally looks like the love child of David Brent and Simon Cowell but is really just some British tabloid publisher slash television show host who has no shame) is baring it all -- or, rather, most of it all -- for Burger King's new-ish fragrance (yes, fragrance) "Flame." Hot Dish reported on the burger behemoth's advancement into the scent scene last December, noting Serious Eats' evaluation of "Flame" as smelling like "a truckstop bathroom air freshener," "Lincoln logs," and "a hetero man trying to be even more hetero." And here we are, six months later. "Flame" remains undoused. The billboard ads will reportedly be on display in London only. Don't miss the "making of" vid.