Arby's record-breaking, 13-hour TV ad airs in Duluth
A watched pot never boils, but a watched brisket will cook low, slow, and tantalizingly
Perhaps you're familiar with the televised yule log, a continuous loop of a crackling fire that airs around the holidays for those of us without a proper fireplace. On Saturday, Arby's aired something similar -- with the key addition of a slow-roasted hunk of brisket -- on My9 in Duluth, Minnesota.
The ad was Arby's attempt to break the Guinness world record for the longest television commercial. The 13-hour ad for Arby's new Smokehouse Brisket Sandwich smoked the record-holder, Nivea, by 12 hours, according to the New York Times.
You weren't in Duluth for the premiere? Don't worry, you can catch all 13 hours online tomorrow.
The ad begins with the spice-covered brisket being placed inside a smoker, where it sits and cooks for 13 hours before being taken out, sliced, and loaded atop a sandwich with gouda, onions, and barbecue sauce.
We aren't sure why Arby's chose Duluth as the sole market to air its 13-hour commercial, but if you aren't a Duluth resident and you didn't schlep up there to watch brisket roast all day on Saturday, you've still got time to check out the smoking action. Tomorrow from 8 a.m. to 9 p.m., you can stream the commercial at 13hourbrisket.com. Take a personal day?
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