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Arby's record-breaking, 13-hour TV ad airs in Duluth

A watched pot never boils, but a watched brisket will cook low, slow, and tantalizingly
A watched pot never boils, but a watched brisket will cook low, slow, and tantalizingly

Perhaps you're familiar with the televised yule log, a continuous loop of a crackling fire that airs around the holidays for those of us without a proper fireplace. On Saturday, Arby's aired something similar -- with the key addition of a slow-roasted hunk of brisket -- on My9 in Duluth, Minnesota.

The ad was Arby's attempt to break the Guinness world record for the longest television commercial. The 13-hour ad for Arby's new Smokehouse Brisket Sandwich smoked the record-holder, Nivea, by 12 hours, according to the New York Times.

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You weren't in Duluth for the premiere? Don't worry, you can catch all 13 hours online tomorrow.
You weren't in Duluth for the premiere? Don't worry, you can catch all 13 hours online tomorrow.

The ad begins with the spice-covered brisket being placed inside a smoker, where it sits and cooks for 13 hours before being taken out, sliced, and loaded atop a sandwich with gouda, onions, and barbecue sauce.

We aren't sure why Arby's chose Duluth as the sole market to air its 13-hour commercial, but if you aren't a Duluth resident and you didn't schlep up there to watch brisket roast all day on Saturday, you've still got time to check out the smoking action. Tomorrow from 8 a.m. to 9 p.m., you can stream the commercial at 13hourbrisket.com. Take a personal day?

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