The coolest thing about a taproom is the unique selection and sense of personality that shines behind the brew. That’s why locals like Surly and Indeed are flourishing and why, nationally, a company like Deschutes Brewery (Bend, Oregon) has been so successful.
On Saturday, September 19, the country’s seventh-largest craft brewery is bringing its taproom to Minneapolis. They're hauling a 402-foot bar all the way to us, constructing a pop-up pub that stretches down Second Avenue North all the way from Washington Avenue to First Street.
It’s a pub; it’s a fundraiser for Second Harvest Heartland; it's a street festival rounded out with food, live local music (with no cover) from Big Wu, Solid Gold, Step Rockets, and BBGUN, and cooking with beer demos. Deschutes executive chef will be on hand and collaborating with Red Cow and Republic for food offerings. In a first for the Street Pub, which hits seven cities total, Cranky’s ice cream is making Deschutes-flavored desserts special for the party.
“The vibe is that this is a place for everyone to gather,” says Joey Pleich, field marketing manager with Deschutes. “It’s meant to emulate the experience you would get from visiting our actual pubs in Bend and Portland." The pop-up pub has been amply tested back at home (see the video below).
Way more fun than a pop-up restaurant, the bar offers at least 16 different beers including the popular Fresh Squeezed IPA and Mirror Pond pale ale, but also beers never seen in the state before like Bachelor Bitter, their first brewpub beer ever, created in 1988 and limited to sales in Bend, and other specialties like Not the Stoic Belgian Quad (barrel-aged on rye whiskey and brewed with pomegranate molasses), Mirror Mirror Barley Wine, and more.
It’s a big event for Deschutes, and one they hope makes a sudsy splash in the Twin Cities. They expect to attract between 8,000 and 10,000 people, and will give 100 percent of proceeds from beer sales to Second Harvest, based in the Twin Cities.
A combination of food, music, rare beer, charity, and fresh air will fill the streets of downtown. For one afternoon, there’s a taste of Oregon just blocks from Target Field.