U of M and others spend millions while insiders profit
The new catchphrase makes a big buck impact. It's every brand manager's dream to see a celebrity endorsing their product--drinking it, driving it, wearing it, and whatnot. And while no snack food manufacturer has yet succeeded in having its name subbed into the colloquial phrase, "all that ... More >>
If it's any consolation, eleven teams comprise the Big Ten. So there's that.