When telephone solicitors call during the dinner hour, most rational people hang up without so much as a goodbye. But when Minneapolis resident Randolph Hill (this writer's husband) picked up the phone late last month and heard the caller identify himself as a pollster who wanted his opinion about Northwest Airlines, he stayed on the line and was treated to a series of questions about the company's image. At first the script was innocuous: "What's the greatest thing about Northwest Airlines?" and "What do you think of Northwest's contributions to the community?" But the interviewer changed tack: "What's more important," he asked, "for Northwest to keep offering competitive fares, or to increase the salaries... More >>>