BACK IN HIGH school in 1980s New York, I found myself surrounded by a maelstrom of Yuppie-image lust: a frantic, almost-audible feeding on the high-end chum that defined the era. Brands were king and we their loyal servants. But now that I'm witnessing my second wave of conspicuous consumption, I've noticed that status has the added dimension of action. Today it's what you do and how you do it, and nowhere is this more apparent than in the spate of new men's magazines aimed at attracting a young, newly affluent audience and instructing it in the how-to's of what is smart,... More >>>