Much ink and many megabytes have been spilled — and rightly so — heralding Louis CK's bold decision to self-release his own specials and CDs on his website, and the implications that has for the recording industry. But the practical realities of this strategy are more complicated on a smaller scale. "I tried doing the $5 download thing, but you can't afford to build a website just for that," explains Ohio-based comic Bill Squire. "Even if you have the $30,000 laying around, you're not going to make that back unless you have a giant fan base." That inspired Squire to take an even more direct DIY approach, releasing... More >>>