One warm summer evening not too long ago, I sat at one of Northeast Social's sidewalk tables and watched a man in a white linen suit pour a Belgian lambic into a glass as he chatted with friends. The scene made me think of a recent market research study in which undergraduates named Facebook their second-favorite thing—right behind the iPod—and tied with the former first-place holder, beer. Would the next generation be the first to find documenting their intoxication online more appealing than... More >>>