Vikings officials celebrate Hispanic History Month with head-scratcher of a hashtag
On or off the field, the Vikings couldn't do anything right yesterday.
Maybe it wasn't as brutally bad as the Vikings' performance was yesterday, but the team's social media folks offered up their own epic fail with their gameday hashtag choice.
THEY TOLD YOU SO: Vikes will be worst team this year, group of experts conclude
Hours before the game, the team's official Twitter account offered up this tweet:
-- Minnesota Vikings (@Vikings) September 22, 2013
That hashtag was used in tweets from the team's official account up until it became clear during the last minute of the game that the Purple were on their way to their most depressing home loss in recent memory. Ah, the joys of being a Vikings fan!
Though team officials were apparently blind to it, the hashtag's uncomfortably mixed message wasn't lost on everyone:
-- Andy Gifford (@andygifford) September 22, 2013
Sure, hindsight is 20/20 and alliteration is awesome, but c'mon -- it shouldn't have taken too many brain cells to realize #BeatCleveland was the better choice.
-- Follow Aaron Rupar on Twitter at @atrupar. Got a tip? Drop him a line at firstname.lastname@example.org.
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