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Vikings officials celebrate Hispanic History Month with head-scratcher of a hashtag

On or off the field, the Vikings couldn't do anything right yesterday.
On or off the field, the Vikings couldn't do anything right yesterday.

Maybe it wasn't as brutally bad as the Vikings' performance was yesterday, but the team's social media folks offered up their own epic fail with their gameday hashtag choice.

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Hours before the game, the team's official Twitter account offered up this tweet:

That hashtag was used in tweets from the team's official account up until it became clear during the last minute of the game that the Purple were on their way to their most depressing home loss in recent memory. Ah, the joys of being a Vikings fan!

Though team officials were apparently blind to it, the hashtag's uncomfortably mixed message wasn't lost on everyone:

Sure, hindsight is 20/20 and alliteration is awesome, but c'mon -- it shouldn't have taken too many brain cells to realize #BeatCleveland was the better choice.

-- Follow Aaron Rupar on Twitter at @atrupar. Got a tip? Drop him a line at arupar@citypages.com.


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