Urinal Cake Man: Strangest anti-drunk driving campaign ever?
Photo: Youtube Screenshot.
Meet Urinal Cake Man, the super hero who lives in public bathrooms, and possesses the ability to tell how much you've been drinking by tasting your urine.
This, friends, is law enforcement's secret weapon in the war on drunk driving.
The Minnesota Department of Public Safety released an ad featuring Urinal Cake Man on its Youtube page Thursday afternoon, presumably a take on the actual talking urinal cakes some bars have started using to promote sober cabs.
The ad features a young fellow named Brian, who is getting ready to depart from a bar. First he has to make a quick stop to the bathroom, which is where he unknowingly reveals to Urinal Cake Man that he's over the limit, via bodily waste. Once awakened, the human-sized toilet deodorizer confronts Brian on his way out the door and gives him a speech about why drunk driving is wrong.
Spoiler: Brian totally sees the error of ways, and gets his friend Jeff to pick him up (and to bring a towel, so he can clean up all the urine).
The commercial definitely left us with a few questions. Like do you have to be drunk to see Urinal Cake Man? Does he have a strategy for female drunk drivers? Is he always this touchy?
The strangest part might be the over-the-top, Pee-Wee's Playhouse-ish sound effects. At one point, for instance, Urinal Cake Man reenacts what it was like when Brian gave him a golden shower. Seriously.
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss City Pages' biggest stories.