You could stay at home and catch England and the U.S. squaring off on the first day of competition, and the rest of the action, or you could venture out for fever pitch excitement at dozens of bars around the Twin Cities. Do it with the help of this handy CP directory.
Not sure what to make of it all? ESPN's got you covered. BuzzFeed's Jack Shepherd offers a layman's guide. There's a useful FAQ here. And here's what happens when public policy geeks, including "How Soccer Exlains The World" author Franklin Foer, blog about the competition.
Here's Nike's World Cup promo (watch for the fancy footwork from the Lakers' Kobe Bryant):
And here's a competition poster: