Twin Cities Metro Magazine shutting down; editor says news "wasn't a surprise" [UPDATE]
Twin Cities Metro Magazine is shutting down and will publish its last edition this September, according to Hot Dish and Lavender contributor Joy Summers. That information was later confirmed by a Metro freelancer and Metro Editor in Chief Dana Raidt.
Summers said she heard rumors about Metro's demise earlier this week from some of the staff at Lavender. She placed a call to Metro's parent company, Tiger Oak Publications, and a receptionist confirmed that Metro is in the process of shutting down operations.
The freelancer said she received a call from Raidt this morning letting her know that Metro's next issue will be its last. Raidt just got the news herself from Tiger Oak yesterday, Perry said.
This afternoon, City Pages received a call from Raidt, who has been with Metro for two years and worked as Editor in Chief since this January. Asked whether she was surprised by yesterday's news about her magazine's impending demise, she replied, "I don't know if surprised is the right word."
"We've known things are a little rough lately," Raidt added. "It totally makes sense [Tiger Oak] wants to put its time and effort into publications that are doing well financially."
The final issue of Metro will commemorate the magazine's sixth anniversary. "It's kind of fitting, but also kind of sad," Raidt said.
Metro staff includes four full-timers and many more part-time freelance employees. Raidt said some Metro employees might be shifted to other Tiger Oak publications, but the specifics are "still up in the air."
This afternoon, Tiger Oak published a press release officially announcing the end of Twin Cities Metro Magazine. Click to the next page to read it.
After six years of covering the best that the communities of Minneapolis and St. Paul have to offer, Twin Cities METRO magazine will suspend publication next month.
"Even before joining the METRO team in 2010 I knew this was the best lifestyle publication in the Twin Cities," said Dana Raidt, editor in chief. "Unfortunately, in today's economy, quality doesn't always translate to financial viability. I'm incredibly proud of my staff, and I will always value the amazing product we have made--especially that product's important contributions to the community."
Tiger Oak Media, publisher of more than 30 magazines in a dozen markets, is turning its attention to the company's many other products that have seen success in the past few years. Tiger Oak has decided to place greater emphasis on and to allocate resources toward its community, business and bride titles.
"It is with mixed emotions that we make this decision," said R. Craig Bednar, president of Tiger Oak Media. "Obviously, we love the vivacity and urban flair this magazine brought to the market, and we'll miss that. Yet at the same time our company is coming back from the recession poised for growth, and we're excited to be focusing our efforts on the successes we're seeing."
The company has strategies in place for current and prospective advertisers and for staff reorientation; anyone with questions is encouraged to contact Tiger Oak.
The last issue of METRO will hit newsstands in September.
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