Tripp Emmer: It's not the drinking, it's the shaming

There has been a lot of chatter about City Pages' decision last week to publish The Facebook Photos Tom Emmer Doesn't Want You to See.

Even though 20-year-old Tripp Emmer appears in the Republican gubernatorial candidate's first campaign commercial, and is a paid campaign staffer making $310 a week, some believe he should be off limits.

The Associated Press

said it was aware of Tripp Emmer's bust for drinking underage

but held the story.

MPR was first

to get reaction from the Emmer campaign--he acknowledged his son's underage drinking citation, calling it a "serious mistake," but neglected to address the Facebook photos.

KARE-11 covered the story

and included reaction from the Minnesota State Fair.

National commentator Phoenix Woman pointed out the elephant in the family room: the photo of Tripp posing with an unconscious girl marked with penises.

It turns out there's a name for the kind of picture Tripp Emmer took and posted on his Facebook page for all his friends to see.

It's called "shaming."

There's even a whole category on the website Here are some prime examples of the form. Be advised it is NSFW.


Be sure to read the headlines so that you will be in on the "joke."

Tripp Emmer: It's not the drinking, it's the shaming
Tripp Emmer: It's not the drinking, it's the shaming
Tripp Emmer: It's not the drinking, it's the shaming

As you can see, Tripp Emmer's Facebook picture fits right in.


Although drinking is a common college rite of passage, one would hope Minnesota's daughters aren't all going to pick up shaming photos along with their diplomas.

City Pages added the black bar across the young woman's eyes. Originally, Tripp Emmer splashed her face across his Facebook page for all the world to see. Our source is acquainted with none of the people in the picture and found the image through a rudimentary web search a year ago.

Imagine if you were that girl's father or mother and you saw that.

Imagine what it would be like to look for a job if that picture appeared under a search for your name.

Tom Emmer has addressed his son's bust for underage drinking, but he has yet to repudiate the shaming photo.

Until he does, it will continue to be an an issue in the gubernatorial campaign.


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