Tim Pawlenty violated copyright with new campaign ad, receives cease and desist order

Tim Pawlenty pirated ABC Sports footage for this ad.

Tim Pawlenty pirated ABC Sports footage for this ad.

Tim Pawlenty flagrantly violated ABC Sports' copyright in his new campaign video, attracting a cease-and-desist order that will likely remove it from the Iowa airwaves.

Pawlenty violated the copyright of ABC Sports by using footage from the "Miracle on Ice" hockey game in which the U.S. beat the Soviets in the 1980 Winter Olympics, according to the cease and desist letter, which seemed to take the campaign off-guard this afternoon.
Pawlenty campaign spokesman Alex Conant claimed he thought it was Fair Use, but ABC Sports begs to differ.
"It's a violation of our copyright and exclusive proprietary rights," said Louise Argianas, director of rights and clearances for ABC Sports. "And they used our announcer's voice which they are not allowed to do either," she said. "Which I'm going to have to call his agent about."

Shouldn't somebody have checked if this was actually Fair Use before filming and airing the commercial? If nothing else, this makes Pawlenty's media machine look like a small-time operation.

And he'll need a new TV ad, with his own miracle.