Want evidence? A report today from the Associated Press tallies the gobs of money Wilf spent on this year's effort to build support for a new Viking stadium. According to the AP, the Vikes shelled out a total of $748,000 on the stadium push in just the first five months of 2006. All but $41,000 of the aforementioned sum was expended on a big, glitzy advertising campaign; in other words, it went directly into the coffers of the Strib, Pi Press and various broadcast outlets.
From a financial perspective, there is a critical difference between the respective interests of the Vikings and the media. The Vikes want a new stadium. The media are content with a continuing debate. The general public wants neither. But, of course, that's not really relevant.