Target to test new TargetExpress concept in Dinkytown

A rendering of what the fist TargetExpress will look like.

A rendering of what the fist TargetExpress will look like.

Here's some Target news that isn't bad, for a change.

SEE ALSO: Target Breach: Top 10 tweets

The company will open its first TargetExpress store this July in Dinkytown in a street-level retail space in the controversial Marshall apartment development, which will be the largest mixed-use structure in the University of Minnesota area.

The store will be even smaller than the CityTargets that have been popping up around the country. Both TargetExpress and CityTarget are meant to cater to "guests who live in urban corridors and are familiar with the Target brand but might not have a way to to get to a typical suburban Target setting," company spokesperson Sarah Van Nevel told us today.

The Dinkytown TargetExpress will be about 20,000 square feet, or 15 percent the size of a typical Target store.

Asked what sorts of products the company plans to pack into the small space, Van Nevel said, "the assortment will focus on meeting urban guests' quick-trip wants and needs... for example, essentials in health and beauty, basic groceries -- including a large selection of grab-and-go fresh foods -- mobile, portable electronics, sunglasses, towels, and seasonal offerings."

"The other piece is what we call a 'fan central' section featuring U of M-specific merchandise," she added.

Van Nevel said Target "is excited to test this in our hometown market."

"Obviously our headquarters is just a few miles from campus, so we'll have access to be a part of the process on a day-to-day basis so we can evaluate" how the TargetExpress concept is working out, she said.

-- Follow Aaron Rupar on Twitter at @atrupar. Got a tip? Drop him a line at [email protected]