Target advertises on #savemi hashtag

Pissed off about Michigan reducing the power of organized labor? Shop at Target!
Pissed off about Michigan reducing the power of organized labor? Shop at Target!
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As Michigan's House of Representatives debated and eventually passed two right-to-work bills reducing the power of organized labor today, people turned to Twitter for the latest analysis and developments.

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Much of the conversation coalesced around the #savemi hashtag. But something else awaited those who entered #savemi in their Twitter search bar -- namely, an ad from Target urging holiday shoppers to "Make them twice as happy" with buy-one-get-one offers on select toys.

Target's surprising ad placement was pointed out by Stacey Burns, who linked to the screengrab at the top of this post:

No matter the motivation, it's the height of irony for a notoriously union-busting corporation to advertize on a hashtag popularized by folks pissed off about the Michigan legislature's union busting.


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