Stop the Un-Fair Campaign's new Duluth billboard: 'Embrace diversity, don't deface it'

Stop the Un-Fair Campaign is fighting billboards with billboards.

Stop the Un-Fair Campaign is fighting billboards with billboards.


-- University of Minnesota-Duluth suspends involvement with "divisive" Un-Fair Campaign [VIDEO]

-- 11 white supremacists turn out in Duluth, get pelted with snowballs

-- "It's hard to see racism when you're white" billboards roil Duluth

The Un-Fair Campaign has divided Duluth since "It's hard to see racism when you're white" billboards first debuted last winter. Now, a new anti-Un-Fair Campaign group is putting some money where its mouth is.

A new billboard near downtown Duluth calls for the end of the anti-racism effort that has allegedly done more harm than good. "Diversity: Embrace it. Don't Deface it. STOP the Un-Fair Campaign," it reads.

[jump] The Un-Fair Campaign's goal is to make white people aware of white privilege, but singling out white people does more harm than good, says a statement on Stop the Un-Fair Campaign's website:

This is a place for people of all races, creeds and colors to come together to join in the fight against racism, and with a common goal: to END the Un-Fair Campaign in Duluth, MN because of its divisive nature, as it persists in using negative stereotyping of all white people in its attempt to address racism, an issue that negatively affects us all.

We believe that you simply cannot open a discussion on racism and hope to see it move in a positive direction when you raise the topic by stereotyping an entire race. It will be perceived as biased and accusatory. Instead of spreading love and togetherness, it spreads animosity and hate, teaches a new generation to point fingers and focus on the color of our skin instead of the idea that we're all human, and we're all in this together.

Because the Un-Fair campaign has chosen to base their efforts on a racist stereotype, and more recently have decided that they wish to change the very definition of the word racist to include only white people, we can't bring ourselves to support it, and there are thousands who feel the same.

The site calls for a boycott of the Un-Fair Campaign's 16 remaining sponsors, including the YWCA, city of Duluth, University of Wisconsin-Superior, and League of Women Voters.

In June, the University of Minnesota-Duluth decided to pull out of the Un-Fair Campaign after a video spot "alienated some UMD alumni, supporters and others in the broader community" with an allegedly divisive message. But even in the wake of Stop the Un-Fair Campaign's billboard buy, there's no indication the other 16 sponsors are thinking of following UMD's lead and severing ties.

An Un-Fair Campaign spokeswoman told the Northland's NewsCenter that the campaign plans to publish a report in October detailing the campaign's successes and shortcomings thus far.