It's the next stop on a journey that publisher Michael Klingensmith has said will eventually lead to a pay wall for at least some of the Strib's best content.
At first glance on a desktop screen this morning, everything looks cleaner, with less ad clutter, spread across three columns instead of four. Advertising appears more strategically placed, and larger without being a distraction. The homepage and major section fronts--news, politics, sports, entertainment etc.--all greet readers with top story boxes with rotating headlines and photos, and a stack of the top headlines.
On the main section fronts, you scroll down for breakout features, columnists, blogs, and multimedia. The text is now larger and easier to read, with a feature that lets you customize the size. Pages load noticeably faster. All stories now make it easier to share content on Facebook and Twitter. And photos get much bigger.
Here are the before and after shots:We haven't looked at the redesign on a tablet yet, but we suspect it will make for an easy read. Klingensmith said in a statement that startribune.com clocked 171 million visits last year--40 percent of all traffic to the Twin Cities. We'll be watching to see if the new look and feel boosts those metrics--and for how readers react.