Star Tribune campaign: What would Minnesota be without us?


In the Star Tribune's sad days of layoffs, cost cutting, and utter depression, the staff over at 425 Portland have a plea: please save us. We're begging you.

The campaign is the latest effort to remind Minnesotans they need the Strib on their front step every day. And these people want to keep their jobs.

Are you buying it? Check out their plea below.

The Strib launched their campaign today with a main website and video. The site resembles a crappy blogspot site with posts from reporters telling visitors about the great work they've done over the years that you probably didn't read. A website redesign pronto might make their dying product more appealing.

The video, featuring local leaders including the Minneapolis and St. Paul mayors, tries to make the case for the paper too.

And here is why they're doing it:

We're asking the public to help us build a compelling case to potential new ownership that Minnesotans believe, as we do, that the Star Tribune is vital to our civic life. We also are seeking the community's ideas and leadership on new ownership and business models. We care deeply about the Star Tribune, and believe that our most trusted allies - our readers - can play a powerful role in shaping our future.
One of the interesting angles in their efforts to save themselves: The Newspaper Guild supports federal legislation that would make newspaper a L3C, a low-profit limited liability corporation that would be considered a charity by the IRS.

Other ideas include "a low-profit limited liability corporation, the public television/radio model, micropayments, the Green Bay Packers model, non-profit/endowed organizations, employee ownership, and cooperatives."

Drudge Report picked up the story, "Online campaign to save bankrupt Minneapolis paper...: but their link doesn't seem to work. Probably fitting. And the tweets begin: Former Strib metro columnist Nick Coleman had the following tweet response to the site: "This site will make a good wall of pictures at the funeral..." WCCO's Jason DeRusha points out the video's production details and said he's "not sure using 5 people to produce a video with talking heads is exactly the future."

Are you willing to march the streets for the Strib? We fully support keeping a major daily in the Twin Cities, but wonder if this effort might be too little too late.