Slate says: "You should move to Minneapolis"

People overestimate how much cold winters affect their happiness, Yglesias writes.
People overestimate how much cold winters affect their happiness, Yglesias writes.

Matthew Yglesias is Slate's business and economic reporter. Earlier this year, he published The Rent Is Too Damn High, a "polemic on high rents and housing costs -- and how these costs are hollowing out communities, thwarting economic development, and rendering personal success and fulfillment increasingly difficult to achieve."

-- Minneapolis is one of the most "unexpectedly romantic" cities in the country, says Yahoo
-- Twin Cities are two of America's top 12 cities, according to Businessweek

Recently, a reader asked Yglesias for "a Rent Is Too Damn High perspective on what city he should live in." And while Yglesias acknowledges that the question is complicated, "On another level, the answer is that you should move to Minneapolis," he writes.

From Yglesias' "You Should Move to Minneapolis":

Of the 15 highest-income metropolitan areas in the United States, 14 are in high-cost coastal areas. The other one, clocking in at No. 12 with a median household income about 23 percent above the national average, is the Minneapolis-St Paul MSA with its low low Midwestern prices. People appear to be deterred from moving to Minneapolis on the grounds that it's very cold, but David Schkade and Daniel Kahneman have found that people's thinking about weather and happiness is dominated by "focusing illusion" in which "easily observed and distinctive differences between locations are given more weight in such judgments than they will have in reality." They specifically looked at the weather gap between California and the Midwest and found that while Midwesterners thought the good weather in California would make a huge difference in people's lives, it doesn't in reality.

In terms of other considerations, this native New Yorker was very impressed by Black Sheep Coal Fired Pizza and I think the Timberwolves are underrated this season.

It's always great to see the City of Lakes get some national love, but really, "low low Midwestern prices"? Yglesias certainly isn't writing for non-homeowners, as Minneapolis was rated Forbes' second-worst city in the country for renters in June.

Now, with regard to the Timberwolves looking like they'll be exciting this season? Yglesias and I are in total agreement there, though in this day and age of NBA League Pass, it doesn't provide a very good reason to physically move here.

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