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Select Comfort pulls ads from Limbaugh program after Rush calls pro-contraception woman a "slut" [VIDEO]

Select Comfort is one of seven companies to distance itself from Rush following his controversial remarks last week.
Select Comfort is one of seven companies to distance itself from Rush following his controversial remarks last week.

Plymouth-based Select Comfort decided to pull its ads from the Rush Limbaugh program following the conservative shock jock's controversial comments regarding Sandra Fluke, a Georgetown University law student who testified before Congress in support of the Obama administration's requirement that health insurance plans cover contraceptives for women.

The company, which makes Sleep Number beds, posted on its Facebook page that "Due to recent commentary by Rush Limbaugh that does not align with our values, we've made the decision to immediately suspend all advertising on that program."

Reaction to the announcement was mixed, with some going as far as saying they'll never buy another Select Comfort product because of the company's decision to cut ties with Rush.

During her testimony, Fluke said some of her female colleagues spend up to $3,000 a year for various forms of birth control, which aren't covered in the health care plans offered by the school to students (video of Fluke's testimony is below).

In response to Fluke's testimony, Limbaugh offered up the following rant during his program last Wednesday(full video is below):

Fluke made a case before Congress that schools like Georgetown should be forced to offer contraception.
Fluke made a case before Congress that schools like Georgetown should be forced to offer contraception.
What does it say about the college co-ed Sandra Fluke, who goes before a congressional committee and essentially says that she must be paid to have sex, what does that make her? It makes her a slut, right? It makes her a prostitute. She wants to be paid to have sex. She's having so much sex she can't afford the contraception. She wants you and me and the taxpayers to pay her to have sex. What does that make us? We're the pimps.

On Saturday, Rush posted an apology for his remarks on his website, writing that he "did not mean a personal attack on Ms. Fluke" and regrets "the insulting word choices." But his apology hasn't quelled the backlash against his show. As of yesterday, seven companies, including Select Comfort, have discontinued advertising during Rush's show in response to his comments.

Here's a screengrab suggestive of how the Facebook-sphere is responding to Select Comfort's announcement:

Select Comfort pulls ads from Limbaugh program after Rush calls pro-contraception woman a "slut" [VIDEO]

Most of the nearly 1,000 comments left on Select Comfort's announcement lambaste the company, yet at the same time nearly 900 people "like" the decision. These truly are polarized times, no?

Without further ado, here's video of Fluke's testimony:

And here's video of Rush calling her a "slut" and "prostitute" because she believes her school-provided health insurance should cover contraception:


Related coverage:

-- Twin Cities dermatologist may close business rather than offer his employees contraception


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