The AFA? We'll let them describe themselves:
The American Family Association represents and stands for traditional family values and exists to motivate and equip citizens to reform our culture to reflect Biblical truth on which it was founded. We believe that God has communicated absolute truth to man through nature and the Bible, and that all men everywhere and at all times are subject to His authority. Therefore, a culture based on Biblical truth best serves the well-being of our country as evidenced by the vision of our forefathers as set forth in the Declaration of Independence.And so on. You get the point. Here's their criteria:
AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers. If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."