Pioneer Press is instituting a paywall
Two years ago, the Star Tribune rolled out a paywall. On November 1, the Pioneer Press will follow suit.
SEE ALSO: Strib for sale?
Will City Pages be next? Guess you'll just have to keep coming back here to find out!
The mailer sent to PiPress subscribers was shared on Twitter by Star Tribune reporter Rachel Stassen-Berger:
Via mailbox: The Pioneer Press will put up a paywall for "exclusive content." pic.twitter.com/RSzZZ4VApM
-- R. Stassen-Berger (@RachelSB) October 21, 2013
And former MinnPost media reporter David Brauer provided a bit of analysis about who stands to gain from the PiPress's move:
-- David Brauer (@dbrauer) October 21, 2013
According to a recent report in Newspaper Death Watch, more than one-third of U.S. papers have instituted some form of a paywall in recent years. But the report notes that a number of major papers, including the San Francisco Chronicle and the Dallas Morning News, have taken down or curtailed their paywalls this year as they struggle to compete with local outlets that continue to give away their content for free.
On the other hand, the New York Times' circulation revenue reportedly increased by $63 million the first year after it instituted a paywall. And Strib management hasn't shown any indication it's reconsidering its paywall, which, until about a week ago, was easy to circumvent with the help of the refresh and stop buttons on your browser.
-- Follow Aaron Rupar on Twitter at @atrupar. Got a tip? Drop him a line at email@example.com.
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