MPR hipsters rejoice, The Current will be more obscure
More from MSP mag:
I told McGuinn that the one rap The Current takes most is that it may be a bit too enamored with sensitive singer songwriters, and there are some people -- even incipient MPR members -- who'd like a bit more up tempo, maybe even, you know, louder stuff from time to time. Give me my Lucinda Williams. Give me my latest Dylan bootleg cut, but also give me whoever the latest variation on Queens of the Stone Age is.
He begged off on that complaint, but said, "What I like about The Current is that the cement is still wet. You know what I mean?" I did.
After giving him fair warning about working in the Culoture of Bill Kling, I assured him that MPR was an impressive operation and that when you look at all the dull, lunk-headed junk hyped by commercial stations as "hot" and "hip" with no eye at all to what the next decade will bring, MPR at least has a strategy to turn today's Current listeners into dues-paying KNOW members in relatively short order.
Whether it'll happen as direct-line as that, I wouldn't bet. But it's a better strategy for the future than feeding your Top 40 audience the same six artists five times a day or your "classic" listeners the music they (vaguely) remember getting to second base with.
It's a longer piece. Read the rest here.
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